Thursday, 29 September 2011

Too much of nothing

Is more placebo better?

A friend of mine pointed me to the above TED talk, by Ben Goldacre. It's a entertaining presentation with lots of interesting content, although Goldacre's discussion of the placebo effect—"one of the most fascinating things in the whole of medicine" (6:32)—is a little weak. At 6:47, he says:

We know for example that two sugar pills a day are a more effective treatment for getting rid of gastric ulcers than one sugar pill a day. Two sugar pills a day beats one pill a day. And that's an outrageous and ridiculous finding, but it's true.
Notice that the claim is not about pain, but about actually healing the ulcers.

The source of this claim is apparently a 1999 study by de Craen and co-authors titled "Placebo effect in the treatment of duodenal ulcer" [free full text/pdf]. It's a systematic review based on 79 randomized trials comparing various drugs to placebo, taken either four times a day or twice a day depending on the study. (Note that Goldacre refers to twice a day versus once a day; I'm uncertain of the reason for the difference.) From each trial, the authors extracted the results in the placebo group only, obtaining the following results:

The pooled 4 week healing rate of the 51 trials with a four times a day regimen was 44.2% (805 of 1821 patients) compared with 36.2% (545 of 1504 patients) in the 28 trials with a twice a day regimen
This 8% difference was statistically significant, and remained so even when several different statistical models were used.

However, the authors are up-front about a key limitation of the study: "We realize that the comparison was based on nonrandomized data." Even though the data were obtained from randomized trials, none of the trials individually compared a four-times-a-day placebo regimen to a twice-a-day placebo regimen, so the analysis is a nonrandomized comparison. What if there were important differences between the patients, the study procedures, or the overall medical care provided in the four-times-a-day trials and the two-times-a-day trials? The authors discuss various attempts to adjust for gender, age, smoking, and type of comparator drug, but report that this made little difference. But they acknowledge that:

Although we adjusted for a number of possible confounders, we can not rule out that in this nonrandomized comparison the observed difference was caused by some unrecognized confounding factor or factors.
The strength of a randomized comparison is that important differences between groups are unlikely—even when it comes to unrecognized factors. Although the authors go on to consider other possible biases, their bottom line is:
... we speculate that the difference between regimens was induced by the difference in frequency of placebo administration.
These results of this study are intriguing, but they're hardly definitive.

Wednesday, 28 September 2011

Loughborough in Munich


The following photo was taken in Munich, Germany. The person featured in the photos is Adam-Lucas Pettit. He is wearing one of the internationalized Loughborough Market T-shirts. The text printed on the T-shirt is 拉夫堡市 which is Chinese for Loughborough Market.

A very big thank you to Adam-Lucas Pettit for having this photo taken whilst in Munich and for giving me permission to put it on my blog.

My nickname for Adam-Lucas Pettit is Adam Action as he used to be Chair of the Action Group at  Loughborough 拉夫堡 Students Union


Sunday, 25 September 2011

The placebo defect

Suppose a clinical trial randomizes 100 patients to receive an experimental drug in the form of pills and an equal number of patients to receive identical pills except that they contain no active ingredient, that is, placebo. The results of the trial are as follows: 60 of the patients who received the experimental drug improved, compared to 30 of the patients who received the placebo. The drug clearly works better than the placebo.[1] But 30% of the patients who received the placebo did get better. There seems to be a placebo effect, right?

Wrong. The results from this trial provide no information about whether or not there is a placebo effect. To determine whether there is a placebo effect you would need compare the outcomes of patients who received placebo with the outcomes of patients who received no treatment. And not surprisingly, trials with a no-treatment arm are quite rare.

But there are some. In a landmark paper published in the New England Journal of Medicine in 2001 (free full text), Asbjørn Hróbjartsson and Peter Gøtzsche identified 130 trials in which patients were randomly assigned to either placebo or no treatment. Their conclusions?
We found little evidence in general that placebos had powerful clinical effects. Although placebos had no significant effects on objective or binary outcomes, they had possible small benefits in studies with continuous subjective outcomes and for the treatment of pain.
How could that be? Returning to our hypothetical trial, recall that among the patients who received placebo, 30% improved. The question is, how many would have improved had they not received placebo? If the answer is 10%, then there is 20% placebo effect. But if the answer is 30%, then there is no placebo effect at all. What Hróbjartsson and Gøtzsche found was that in most cases there was no significant placebo effect. The exception—and it is an interesting one—was in studies with continuous subjective outcomes and for the treatment of pain. It is not hard to imagine how a placebo effect could operate in such cases. The expectation of an effect can strongly influence an individual's subjective experience and assessment of pain, satisfaction, and so forth.

A study published this summer provides a nice illustration. Weschler and colleagues randomized patients with asthma to receive an inhaler containing a bronchodilator medication (albuterol), a placebo inhaler, sham acupuncture, or no intervention. When patients were asked to rate their improvement, the results were as follows:

Self-rated improvement was similar between the active-medication, placebo, and sham-acupuncture groups, and significantly greater than in the no-intervention group.

When an objective measure of respiratory function (maximum forced expiratory volume in 1 second, FEV1) was made, the results were as follows:


The objective measure of improvement was similar between the placebo, sham-acupuncture, and no-intervention groups, and significantly less than in the active-medication group.

At least in this study, it appears that a placebo effect can operate when the outcome of interest is self-rated improvement, but not when an objective outcome is used. This finding is in accordance with what Hróbjartsson and Gøtzsche originally reported, as well with an update of their review published in 2004 (free pdf).

Indeed the notion of a placebo effect in the case of objectively-measured outcomes has always seemed a little shaky, and the putative mechanisms rather speculative. So why has the placebo effect commanded so much attention?

Fascination with the placebo effect

Although placebos had probably been used clinically long before[2], it was a 1955 paper published in the Journal of the American Medical Association by Henry Beecher titled The Powerful Placebo, that brought widespread attention to the placebo effect. Beecher's analysis of 15 placebo-controlled trials for a variety of conditions showed that 35% of the patients who received placebo improved and he referred to this as "real therapeutic effects" of placebo. As discussed above, this mistakenly attributes clinical improvement among patients who received placebo to an effect of the placebo itself, without considering other possible causes such as the natural course of the illness. Unfortunately Beecher's error was not widely understood, and the mystique of the placebo was cemented.

Over the years, the placebo effect has received a tremendous amount of attention in both the academic and popular press. A search of PubMed, a publicly-accessible database of citations of biomedical publications, reveals 527 publications with the words "placebo effect" in the title, going back to 1953. This number is particularly impressive given that not all articles on the topic—for instance, Beecher's paper itself—include the words "placebo effect" in their title. A Google search of "placebo effect" reports "about 5,220,000 results". Why has so much attention been given to such a dubious notion?

One reason may be our fascination with mind-body interactions. Conventional medicine, perhaps influenced by the philosophy of René Descartes, has tended to treat the mind and body as entirely separate. It is clear that this is not so, perhaps most obviously in regards to mental health. Perhaps in reaction, some fuzzy thinking has developed around the idea of mind-body interactions. New-age and alternative-medicine movements have often entailed beliefs about how positive attitudes can heal the body, and conversely how negative ones can lead to illness. While this may contain elements of truth, at its worst it fosters dogmatic thinking and pseudoscience.

Curiously, however, in more scientific circles recent developments in neurobiology have also encouraged interest in the placebo effect. Advances in understanding of how the brain works have lead to research efforts to understand the mechanism of action of the placebo effect. This is more than a little odd, given the fairly sparse evidence for such an effect! An article in Wired Magazine asserts that "The fact that taking a faux drug can powerfully improve some people's health—the so-called placebo effect—has long been considered an embarrassment to the serious practice of pharmacology." Note that the article takes for granted "the fact" that the placebo effect works.

Indeed, the term "the placebo effect" itself is part of the problem. By labeling it as an effect, we lend it credence. Arguing against the placebo effect seems to put one at an immediate disadvantage. Hasn't everyone heard of the placebo effect? How could anyone deny such an established fact?

______________________________
1. ^Relative to the sample size, the difference is large enough that we can safely rule out chance as an explanation. In statistical terms, a test of the hypothesis that the improvement rates in the two groups are equal using Fisher's exact test gives a p-value < 0.001.
2. ^For some historical background, see The Problematic Placebo, by Stanley Scheindlin [pdf].

Saturday, 17 September 2011

Loughborough in Nanjing

The following photos were taken in Nánjīng 南京, China. The person featured in the photos is 朱莹 (Zhū Yíng). She is wearing one of the internationalized Loughborough Market T-shirts. The text printed on the T-shirt is 拉夫堡市场 which is Chinese for Loughborough Market.

A very big thank you to 朱莹 for having these photos taken whilst in Nánjīng and for giving me permission to put them on my blog.




Tuesday, 30 August 2011

Companies on Sina

The purpose of this article is to list some of the Western Companies/Brands that are using China's Sina Wēibó 新浪微博. Those marked with a ☆ are using the Enterprise version 企业版 which allows open access to all postings. The text in the square brackets is the 新浪微博 name.

Note: There are problems connecting if you click on the links below. I believe this is to do with the http referer header. Until Sina resolve this problem you can visit this article's mirror at blog.sina.com.cn/s/blog_6fab54120100wohn.html where the links work fine. Alternatively, copy a URL from the list below and paste into the address bar of your browser.
  1. 3M [@3M中国] weibo.com/3minnovation
  2. 7●Up [@7喜官方微博] weibo.com/2137888361
  3. ABB [@ABB中国] weibo.com/abbchina
  4. Absolut Vodka [@绝对伏特加中国] weibo.com/absolutvodkachina
  5. Acqua di Parma [@Acqua_di_Parma] weibo.com/1874337865
  6. Adidas Originals [@adidasOriginals] weibo.com/adidasoriginals
  7. agnès b. [@agnesb雅昵斯比] weibo.com/agnesbfrance
  8. Air France [@法国航空AirFrance] weibo.com/airfrancechina
  9. Air Wick [@安悦嘉官方微博] weibo.com/airwick
  10. Airbus [@空中客车] weibo.com/airbusweibo
  11. Amazon [@亚马逊中国] weibo.com/amazonchina
  12. American Airlines [@AmericanAirlines] weibo.com/americanairlines
  13. American Apparel [@AmericanApparel] weibo.com/americanapparel
  14. Anna Sui Cosmetics [@ANNASUI安娜苏] weibo.com/annasuicosmetics
  15. Aquascutum [@Aquascutum雅格狮丹] weibo.com/2253981542
  16. Ariel [@碧浪] weibo.com/arielchina
  17. Audi [@奥迪车友会] weibo.com/chinaaudi
  18. B&Q [@百安居] weibo.com/bnqch
  19. Bacardi [@Bacardi百加得] weibo.com/bacardichina
  20. Baileys [@百利Baileys] weibo.com/baileyschina
  21. Ballantine's [@百龄坛真时刻] weibo.com/bailingtanzhenshike
  22. Bally [@BALLY中国] weibo.com/bally1851
  23. Benefit San Francisco [@benefit贝玲妃的微博] weibo.com/benefit
  24. Benetton [@贝纳通中国] weibo.com/benettonchina
  25. Bentley [@宾利世界] weibo.com/worldofbentley
  26. Bershka [@Bershka中国] weibo.com/bershkaofficial
  27. Beyerdynamic [@拜亚动力] weibo.com/beyer
  28. Biotherm [@碧欧泉Biotherm] weibo.com/biotherm
  29. Blackberry [@黑莓] weibo.com/blackberry
  30. BMC Software [@BMC软件] weibo.com/bmcchina
  31. BMW [@宝马中国] weibo.com/bmwchina
  32. Boeing [@波音] weibo.com/boeingchina
  33. Bottega Veneta [@BottegaVeneta-宝缇嘉] weibo.com/bvchina
  34. Bourjois [@BOURJOIS妙巴黎微博] weibo.com/bourjoisparis
  35. Braun [@Braun男士] weibo.com/braun
  36. Budweiser Beer [@百威啤酒] weibo.com/budweiser
  37. Buick [@别克] weibo.com/sgmbuick
  38. Burberry [@Burberry] weibo.com/burberry
  39. Burger King [@汉堡王中国] weibo.com/burgerkingchina
  40. Burger King, Běijīng [@汉堡王--北京] weibo.com/burgerkingbeijing
  41. Burger King, Shēnzhèn [@汉堡王深圳] weibo.com/bksz
  42. Burson-Marsteller [@博雅公关中国] weibo.com/bmchina
  43. C&A [@CA西雅衣家] weibo.com/candachina
  44. Cadillac [@凯迪拉克] weibo.com/sgmcadillac
  45. Calvin Klein [@CalvinKlein] weibo.com/calvinklein
  46. Camay [@卡玫尔Camay] weibo.com/camaychina
  47. Campbell's [@Campbells金宝汤] weibo.com/2294722300
  48. Carlsberg [@嘉士伯] weibo.com/carlsberg
  49. Carrefour [@家乐福中国] weibo.com/crfchina
  50. Cartier [@卡地亚] weibo.com/cartierchina
  51. Castrol Edge [@嘉实多极护] weibo.com/castroledge
  52. Castrol Magnatec [@嘉实多磁护] weibo.com/castrolmagnatec
  53. Caudalíe [@欧缇丽Caudalie] weibo.com/caudalieparis
  54. Chanel [@香奈儿CHANEL官方微博] weibo.com/chanel
  55. Chaumet Paris [@尚美巴黎CHAUMET] weibo.com/chaumetparis
  56. Chevrolet [@雪佛兰] weibo.com/sgmchevrolet
  57. Chic Outlet Shopping [@欧洲九大精品购物村] weibo.com/chicoutletshopping
  58. Cisco [@思科无边界网络] weibo.com/ciscobn
  59. Clairol [@伊卡璐草本精华] weibo.com/clairolhes
  60. Clarins [@法国娇韵诗] http://weibo.com/clarins
  61. Clear [@Clear清扬] weibo.com/clear2011
  62. Clinique [@Clinique倩碧] weibo.com/cliniqueu
  63. Club Med [@ClubMed] weibo.com/clubmed
  64. Coach [@Coach蔻驰] weibo.com/coachchina
  65. Coca-Cola [@可口可乐] weibo.com/cokechina
  66. Cointreau [@君度橙酒] weibo.com/cointreauchina
  67. Comfort [@金纺] weibo.com/comfortunilever
  68. Converse [@CONVERSE中国] weibo.com/chinaconverse
  69. Coors Light [@冻感银子弹] weibo.com/coorslightchina
  70. Cornetto [@可爱多] weibo.com/cornettocone
  71. Cosmopolitan [@时尚COSMOPOLITAN] weibo.com/cosmopolitan
  72. Costa [@COSTACOFFEE中国] weibo.com/costaeast
  73. Crest [@佳洁士Crest] weibo.com/icrest
  74. Crocs [@CROCS_卡骆驰] weibo.com/crocs001
  75. Dairy Queen [@DQ冰雪皇后] weibo.com/dairyqueensd
  76. De Beers Jewellery [@DeBeers_戴比尔斯珠宝] weibo.com/debeersjewellery
  77. Dettol [@滴露官方微博] weibo.com/dettolchina
  78. Dewar's [@帝王威士忌值得就去做] weibo.com/dewarsworthdoing
  79. Diageo [@帝亚吉欧中国] weibo.com/diageo
  80. Dickies [@DICKIES1922] weibo.com/dickies
  81. Dior [@Dior迪奥] weibo.com/dior
  82. Disney Pictures [@迪士尼电影] weibo.com/disneymovie
  83. DJ Mag [@DJMag] weibo.com/djmag
  84. Dolby [@杜比Dolby] weibo.com/dolbychina
  85. Dolce & Gabbana [@DolceGabbana] weibo.com/dolcegabbanaofficial
  86. Dove [@多芬-让美更美丽] weibo.com/dovebeauty
  87. Dove Chocolate [@德芙悦时刻] weibo.com/chocolatedove
  88. Dunhill London [@阿尔弗雷德登喜路] weibo.com/dunhilllondon
  89. Dunkin' Donuts [@唐恩都乐官方微博] weibo.com/dunkindonuts
  90. Durex [@杜蕾斯官方微博] weibo.com/durexinchina
  91. DVF [@DVF中国官方微博] weibo.com/dvfny
  92. Eau Thermale Avène [@雅漾] weibo.com/eauthermaleavene
  93. EF [@EF英孚教育] weibo.com/educationfirst
  94. Electrolux [@伊莱克斯百年电器专家] weibo.com/electroluxchina
  95. ELLE [@ELLE] weibo.com/ellechina
  96. Ericsson [@爱立信] weibo.com/ericssonweibo
  97. Ermenegildo Zegna [@Zegna杰尼亚官方微博] weibo.com/zegnaofficial
  98. Esquire [@时尚先生Esquire] weibo.com/esquire
  99. Estée Lauder [@雅诗兰黛] weibo.com/esteelauder
  100. Evian [@evian依云中国] weibo.com/evianchina
  101. Fanta [@芬达Fanta] weibo.com/fantaplaycrew
  102. FedEx [@联邦快递中国] weibo.com/fedexcn
  103. Ferrari [@法拉利中国] weibo.com/ferrari
  104. Ferrero Rocher [@费列罗Rocher] weibo.com/ferrerotiamo
  105. Fiat [@菲亚特中国] weibo.com/fiatgroupchina
  106. Folli Follie [@Folli_Follie] weibo.com/follifolliechina
  107. Ford [@福特中国] weibo.com/fordchina
  108. Forever 21 [@Forever21中国] weibo.com/forever21china
  109. Gap [@Gap1969] weibo.com/gap1969
  110. Garnier [@卡尼尔Garnier] weibo.com/garnier
  111. Gatorade [@佳得乐Gatorade] weibo.com/southgatorade
  112. General Electric 通用电气 [@GE中国] weibo.com/geinchina
  113. General Motors [@通用汽车中国] weibo.com/gmchina
  114. Georg Jensen [@GeorgJensen乔治杰生] weibo.com/georgjensen
  115. Gillette [@吉列Gillette] weibo.com/gillette
  116. Giorgio Armani [@阿玛尼] weibo.com/giorgioarmanibeauty
  117. Givenchy [@Givenchy紀梵希] weibo.com/officialgivenchy
  118. Glacéau [@酷乐仕带你去纽约] weibo.com/glaceau
  119. GODIVA Chocolatier [@GODIVA歌帝梵] weibo.com/lovegodiva
  120. Goodyear [@固特异goodyear] weibo.com/goodyear2010
  121. GQ [@智族GQ] weibo.com/gqcomcn
  122. Grazia [@红秀GRAZIA] weibo.com/graziachina
  123. Gucci [@GUCCI] weibo.com/gucci
  124. Guerlain [@Guerlain法国娇兰] weibo.com/guerlainchina
  125. Guess [@GUESS中国] weibo.com/chinaguess
  126. Guinness [@健力士黑啤] weibo.com/guinnessbeer
  127. Guinness World Records [@吉尼斯世界纪录] weibo.com/gwrchina
  128. H&M [@HM中国] weibo.com/hm
  129. Häagen-Dazs [@哈根达斯Haagen-Dazs] weibo.com/haagendazschina
  130. Harley-Davidson [@哈雷戴维森_中国] weibo.com/harleydavidsonchina
  131. Harman [@Harman-China] weibo.com/harmanchina
  132. Harper's Bazaar [@时尚芭莎] weibo.com/bazaarchina
  133. Harrods [@英国伦敦Harrods] weibo.com/harrodslondon
  134. Hay Group [@HayGroup合益集团] weibo.com/haygroupchina
  135. Hazeline [@夏士莲洗发露] weibo.com/hazeline2011
  136. Heineken [@喜力啤酒官方] weibo.com/heinekenbeer
  137. Heinz [@亨氏Heinz] weibo.com/heinzchina
  138. Helena Rubinstein [@HR赫莲娜] weibo.com/helenarubinstein1902
  139. Hogan [@Hogan中国] weibo.com/hoganinchina
  140. Holiday Inn [@假日酒店HolidayInn] weibo.com/holidayinnihg
  141. Holiday Inn Qīngdǎo City Centre [@青岛中心假日酒店] weibo.com/holidayinnqdcc
  142. Holiday Inn Shēnzhèn [@深圳东华假日酒店] weibo.com/holidayinnshenzhen
  143. Holiday Inn Zhūhǎi [@珠海粤财假日酒店] weibo.com/holidayinnzhuhai
  144. HP [@中国惠普] weibo.com/hpchina
  145. Huggies [@好奇官方微博] weibo.com/huggiesclub
  146. Hugo Boss [@雨果博斯HUGOBOSS] weibo.com/hugobossofficial
  147. IKEA [@宜家家居IKEA] weibo.com/ikea
  148. Intel [@英特尔中国天天事] weibo.com/intel
  149. IZOD [@IZODCHINA] weibo.com/1938141652
  150. Jack & Jones [@杰克琼斯中国官方微博] weibo.com/jackjoneschina
  151. Jack Wills [@JackWills] weibo.com/jackwills
  152. Jaguar [@捷豹中国Jaguar] weibo.com/jaguarcn
  153. Jeep [@Jeep中国站] weibo.com/jeephome
  154. Jeff Banks, London [@JEFFBANKS_official] weibo.com/jeffbanks
  155. John Deere [@约翰迪尔JohnDeere] weibo.com/johndeere
  156. John Smedley [@JOHNSMEDLEY] weibo.com/johnsmedley
  157. Johnnie Walker [@尊尼获加威士忌俱乐部] weibo.com/johnniewalkerchina
  158. Johnnie Walker Blue Label [@尊尼获加蓝牌苏格兰威士忌] weibo.com/jwbluelabel
  159. Kappa [@Kappa] weibo.com/kappa
  160. Kérastase [@巴黎卡诗KERASTASE] weibo.com/kerastase
  161. KFC [@肯德基] weibo.com/kfcchina
  162. Kiehl's [@Kiehls家的骨头先生] weibo.com/kiehlschina
  163. Kipling [@KIPLING_凯普林] weibo.com/kiplingchina
  164. Kjeldsens Cookies [@丹麦蓝罐曲奇官方微博] weibo.com/kjeldsenscookie
  165. KLM [@荷兰皇家航空公司KLM] weibo.com/klmchina
  166. Kodak [@柯达中国] weibo.com/kodakcn
  167. Kodak Motion Picture Film [@柯达电影胶片] weibo.com/eikodak
  168. Kohler [@最科勒醉生活] weibo.com/kohlernumi
  169. KPMG [@毕马威中国-KPMG] weibo.com/kpmgchina
  170. Krispy Kreme [@卡卡圈坊中国] weibo.com/krispykremeprc
  171. Kühne [@德国冠利美食] weibo.com/kuehnchina
  172. La Mer [@LAMER海蓝之谜] weibo.com/lamerchina
  173. la prairie [@LaPrairie莱珀妮] weibo.com/laprairie
  174. La Roche-Posay [@理肤泉larocheposay] weibo.com/larocheposay2011
  175. Lacoste [@Lacoste] weibo.com/lacosteclub
  176. Lamborghini [@兰博基尼] weibo.com/lamborghinichina
  177. Lancel [@Lancel] weibo.com/lamaisonlancel
  178. Lancôme [@兰蔻官方微博] weibo.com/lancome
  179. Lee [@Lee牛仔部落] weibo.com/leejeans
  180. Lego [@乐高中国] weibo.com/legochina
  181. Lékué [@西班牙Lekue] weibo.com/lekue
  182. LeSportsac [@LeSportsac] weibo.com/lesportsacchina
  183. Lipton [@立顿茶] weibo.com/ilipton
  184. Liverpool Football Club [@利物浦足球俱乐部] weibo.com/liverpoolfc
  185. LN-CC [@LN-CC_LONDON] weibo.com/thelncc
  186. L'Oréal [@欧莱雅中国] weibo.com/loreal
  187. Longchamp [@瓏驤Longchamp] weibo.com/longchamp
  188. Longines [@浪琴表] weibo.com/longineschina
  189. Louis Vuitton [@路易威登] weibo.com/louisvuitton
  190. Lufthansa [@汉莎航空] weibo.com/lufthansa
  191. LUSH [@露诗Lush] weibo.com/lushforever
  192. Lux [@LUX力士闪耀秀发] weibo.com/luxstyle
  193. Lynx [@凌仕效应] weibo.com/thelynxeffect
  194. M&M's - Red [@红豆-Red] weibo.com/chocolatemms
  195. M&M's - Yellow [@黄豆-Yellow] weibo.com/huangdou521
  196. Madame Tussauds [@上海杜莎夫人蜡像馆] weibo.com/mtsh
  197. Magnum [@梦龙Magnum] weibo.com/mymagnum
  198. Marie Claire [@嘉人] weibo.com/chinamarieclaire
  199. Marks & Spencer [@马莎中国] weibo.com/marksandspencer
  200. Martini [@Martini马天尼] weibo.com/martinichina
  201. Mary Kay [@玫琳凯美丽到家] weibo.com/marykaychina
  202. Maserati [@玛莎拉蒂_Maserati] weibo.com/maseratiworld
  203. Massimo Dutti [@MassimoDutti中国] weibo.com/massimodutti
  204. Max Factor [@MaxFactor蜜丝佛陀] weibo.com/mfchina
  205. Maybelline [@美宝莲] weibo.com/maybelline09
  206. McDonalds [@麦当劳] weibo.com/mcdonaldsworlds
  207. Mercedes-Benz [@奔驰中国] weibo.com/mymb
  208. Mido [@美度手表] weibo.com/midowatch
  209. Mini [@MINI中国] weibo.com/minichina
  210. Minute Maid [@美汁源橙客团] weibo.com/minutemaidpulpy
  211. Minute Maid Dairy [@美汁源果粒奶优] weibo.com/meizhiyuan
  212. Moët & Chandon [@MOET香槟] weibo.com/moetxiangbin
  213. Moleskine [@Moleskine] weibo.com/moleskine
  214. Monin [@MONIN莫林] weibo.com/monincn
  215. Montagne Jeunesse [@英国MJ面膜] weibo.com/mjmask
  216. Montblanc [@MONTBLANC万宝龙] weibo.com/montblancchina
  217. Morgan Motor Company [@摩根汽车有限公司] weibo.com/morgancars
  218. Moschino [@MOSCHINO莫斯奇诺] weibo.com/moschinofficial
  219. Mr Muscle [@庄臣-威猛先生] weibo.com/scjohnson
  220. National Geographic [@美国国家地理] weibo.com/geochannel
  221. Nautica [@NAUTICA官方微博] weibo.com/nautica1983
  222. Nescafé [@雀巢咖啡中国] weibo.com/nescafechina
  223. Neutrogena [@露得清官方微博] weibo.com/neutrogena
  224. Nivea [@NIVEA妮维雅官方] weibo.com/niveacn
  225. Nokia [@诺基亚] weibo.com/nokia
  226. Nomination [@Nomination] weibo.com/nomination
  227. Oakley [@Oakley] weibo.com/oakleychina
  228. Oasis [@OASIS奥时裳] weibo.com/oasisuk
  229. Ogilvy & Mather [@奥美中国] weibo.com/ogilvy
  230. Olay [@OLAY] weibo.com/olay
  231. Omo [@奥妙] weibo.com/omochina
  232. Only [@ONLY中国官方微博] weibo.com/onlycn
  233. Oral-B [@欧乐B] weibo.com/oralb
  234. Oriflame [@欧瑞莲Oriflame] weibo.com/oriflamechina
  235. Origins [@悦木之源] weibo.com/origins
  236. Orlane [@法国幽兰ORLANE] weibo.com/orlanechina
  237. OVS industry [@OVS中国] weibo.com/ovschina
  238. Oysho [@Oysho] weibo.com/oyshochina
  239. Pampers [@帮宝适] weibo.com/pampers
  240. Pantene [@潘婷CLINICARE] weibo.com/panteneclinicare
  241. Pepsi-Cola [@百事可乐官方微博] weibo.com/1770691990
  242. PerkinElmer [@PerkinElmer中国] weibo.com/pkicn
  243. Perrier [@Perrier中国] weibo.com/perrierchina
  244. Peugeot [@标致中国] weibo.com/peugeotchina
  245. Pilgrim [@PILGRIM官方微博] weibo.com/pilgrimchina
  246. Pond's [@旁氏Ponds] weibo.com/pondszun
  247. Pringles [@品客大叔Pringles] weibo.com/mrpringles
  248. Procter & Gamble [@宝洁中国] weibo.com/proctergamble
  249. PUMA [@PUMA彪马] weibo.com/pumablog
  250. Quaker Oats [@桂格燕麦] weibo.com/quaker
  251. Qualcomm [@Qualcomm中国] weibo.com/qualcommchina
  252. Rado [@RADO瑞士雷达表] weibo.com/radochina
  253. Range Rover Evoque [@路虎揽胜极光] weibo.com/rangeroverevoque
  254. Ray-Ban [@Ray-Ban雷朋] weibo.com/raybanchina
  255. Reebok [@锐步Reebok] weibo.com/reebokchina
  256. Rémy Martin [@人头马1898] weibo.com/remymartin1898
  257. Renault [@雷诺中国] weibo.com/renaultchina
  258. Reuters [@路透中文网Reuters] weibo.com/reuters
  259. Revlon [@露华浓中国] http://weibo.com/revlonchina
  260. Rexona [@舒耐Rexona] weibo.com/rexona2011
  261. Rimmel [@芮谜Rimmel] weibo.com/rimmelchina
  262. Roxy [@ROXY中国] weibo.com/roxycn
  263. Royal Canin [@皇家宠物食品官方微博] weibo.com/chinaroyalcanin
  264. Safeguard [@舒肤佳Safeguard] weibo.com/safeguardchina
  265. Salvatore Ferragamo [@SalvatoreFerragamo] weibo.com/ferragamochina
  266. Sam's Club [@山姆会员商店] weibo.com/samsclubchina
  267. Saatchi & Saatchi [@盛世长城中国] weibo.com/saatchichina
  268. Scholl [@爽健官方微博] weibo.com/schollchina
  269. Schwarzkopf [@施华蔻官方微博] weibo.com/schwarzkopfretail
  270. Seat [@西雅特汽车] weibo.com/seatchina
  271. Sennheiser [@Sennheiser声海] weibo.com/sennheiserchina
  272. Sephora [@丝芙兰SEPHORA] weibo.com/sephorachina
  273. Shure [@Shure舒尔] weibo.com/shurechina
  274. Siemens [@西门子] weibo.com/siemens
  275. Siemens Home Appliances [@西门子家电] weibo.com/siemenshome
  276. Sisley Paris [@法国希思黎] weibo.com/sisleychina
  277. Skittles [@Skittles彩虹糖] weibo.com/skittlesfun
  278. Smirnoff [@Smirnoff斯米诺伏特加] weibo.com/smirnoffchina
  279. Snickers [@士力架酷玩儿] weibo.com/myurbania
  280. Sotheby's [@蘇富比拍卖行] weibo.com/sothebyshongkong
  281. Sprite [@雪碧炫灵感] weibo.com/spritespark
  282. Stanley Black & Decker [@史丹利百得官方微博] weibo.com/stanleyblackdecker
  283. Staples [@史泰博中国] weibo.com/staplescn
  284. Starbucks [@星巴克中国] weibo.com/starbucks
  285. Stella Artois [@StellaArtois时代啤酒] weibo.com/stellaartoischina
  286. Stradivarius [@Stradivarius] weibo.com/stradivarius
  287. Subway Shēnzhèn [@SUBWAY深圳赛百味] weibo.com/szsubway
  288. Subway Zhèjiāng [@SUBWAY浙江赛百味] weibo.com/subwayzhejiang
  289. Swanson [@史云生官方微博] weibo.com/swanson
  290. Swarovski [@SWAROVSKI施华洛世奇] weibo.com/swarovskicom
  291. Swatch [@SWATCH斯沃琪] weibo.com/swatch
  292. Tektronix [@泰克科技] weibo.com/tekchina
  293. Texas Instruments [@德州仪器] weibo.com/tisemi
  294. The North Face [@TheNorthFace] weibo.com/thenorthface
  295. Thermos [@膳魔师THERMOS] weibo.com/thermoslife
  296. Tide [@汰渍Tide] weibo.com/tidechina
  297. Tiffany & Co. [@TiffanyAndCo蒂芙尼] weibo.com/tiffanyandco
  298. Timberland [@TimberlandChina] weibo.com/timberlandchina
  299. TimeOut Běijīng [@TimeOut北京] http://weibo.com/timeoutbj
  300. TimeOut Hong Kong [@TimeOut香港] weibo.com/Timeouthk
  301. TimeOut Shànghǎi [@TimeOut上海] weibo.com/timeoutsh
  302. Tissot [@天梭中国] weibo.com/tissot1853
  303. Titan [@TITAN中国] weibo.com/titanchina
  304. TNT [@TNT中国] weibo.com/tntexpresschina
  305. TOD'S [@TODS] weibo.com/todsgroup
  306. Tory Burch [@ToryBurch官方微博] weibo.com/toryburch
  307. Trek [@崔克中国] weibo.com/trekchina
  308. Twinings [@Twinings川宁茶微博] weibo.com/twinings
  309. Umbro [@UMBRO中国] weibo.com/umbrochina
  310. Unilever [@有家就有联合利华] weibo.com/unilevercn
  311. UPS [@UPS中国] weibo.com/upschina
  312. Vans [@Vanschina] weibo.com/vanschina
  313. Veet [@薇婷官方微博] weibo.com/veet
  314. Vero Moda [@VEROMODA中国官方微博] weibo.com/veromodachina
  315. Versace [@Versace] weibo.com/versacechina
  316. Vidal Sassoon [@沙宣VidalSassoon] weibo.com/vidalsassoon
  317. Virgin Atlantic [@维珍航空中国] weibo.com/virginair
  318. Vogue [@Vogue服饰与美容] weibo.com/voguechina
  319. Volvo Cars [@沃尔沃汽车VolvoCars] weibo.com/volvocarschina
  320. Weight Watchers [@慧俪轻体] weibo.com/weightwatchers
  321. Wella [@Wella威娜专业美发] weibo.com/wellaprofessionals
  322. Windsor Whiskey [@温莎WINDSOR威士忌] weibo.com/windsorwhisky
  323. Wrangler [@Wrangler美国牛仔旗帜] weibo.com/wranglerchina
  324. Wrigley's Chew Bar [@嚼吧] weibo.com/chewbar
  325. Wrigley's Doublemint [@绿箭铁盒] weibo.com/tincan2010
  326. Zara [@ZARA_CN] weibo.com/zarachina
  327. Zippo [@Zippo中国] weibo.com/zippocn

Saturday, 27 August 2011

Rethinking property

Suppose Alison has been playing a game of solitaire, but has left the room. A little while later, Trevor, aged 4, notices the cards lying on the table and reaches for them. Another member of the family calls out, "Trevor, don't touch those, they're Alison's!" A straightforward case of teaching a young person about property rights, isn't it?



Perhaps not. The deck of cards may belong to the family rather than just Alison. And in any case, it's really not the ownership of the cards themselves that's the issue, it's their arrangement on the table. If that arrangement is significantly disturbed, the game will be ruined even if the cards themselves are not at all damaged. So why do we construe this as an issue of property rights?



I believe the reason is that we find it much easier to express property claims than to describe the real issue, which is respect for other people. Perhaps we might have said, "Trevor, don't touch those, Alison is playing a game of solitaire!" The trouble is, Trevor may not know what solitaire is, or what that has to do with touching the cards. In fact, it may not even be clear that Alison is still playing. Perhaps she got tired of playing, and just abandoned the game. In that case, the arrangement of the cards wouldn't matter to her—but more about that later. Suffice it to say that the complexities in this and many other situations can easily get out of hand, and we fall back on the simple formulation: "Don't touch that, it's not yours."



Unfortunately, we tend to get fooled by our own simplification. In the Western tradition of political philosophy, property rights have been a central focus, as exemplified by the writing of thinkers like Hobbes and Locke. Today many see the notion of property rights as a sacrosanct and even supreme principle. But this obsession with private property has its costs. If access to resources depends on ownership, then it is natural to equate property with security. This psychological dynamic plays out in individual obsession with accumulation. On a broader scale, our economic systems emphasize that continual growth is the only option. Considerations of sustainability are given little attention.



The limitations of the private property model are readily apparent when it comes to land. Suppose you own a piece of land with a beautiful tree on it. I own adjacent land which I dig up, and in so doing I damage the roots of the tree so that it dies. Similarly, if I pollute my land with toxic chemicals, they may seep into nearby land and water. If I dump radioactive waste on my land, even if nearby areas are unaffected, the land may be rendered permanently unusable. Long after my life has passed, my footprint on the planet may continue. Such considerations lead to ideas of stewardship, which have a long history. The notion that property comes with responsibility seems to be an attempt to mitigate the more anti-social tendencies that ownership can promote.



Of course in the short term, stewardship may be motivated by self interest. A classic scenario that examines these issues is the tragedy of the commons. Suppose there is pasture land where people take their cattle to graze. It has been argued that if the land is held in common, it will be overused and the land will be exhausted—to everyone's detriment. If the land is privately held, the owner has an interest in wise use of the land. This scenario has connections to the history of English agriculture and the enclosure of public lands, but the interpretation continues to be debated. Furthermore, the supposed wise use of a resource by a single owner has plenty of counter examples. Particularly in the case of non-renewable resources, the use is often anything but wise.



Let us now return to the case of Alison and Trevor. Alison left the room, but did she intend to return to her game? If she didn't then by leaving the cards lying on the table she isn't exercising good stewardship over the cards themselves. If anyone else wants to play another game or use the table for a different purpose, they'll first have to tidy up the cards. The ownership of the cards (or the table) is not the main point. Instead, the key issue is respect for other people.



More broadly speaking, conflicts that are framed as property issues often go far beyond ownership and involve more fundamental issues of respect, tolerance, and basic human needs. Our society's traditions, conventions, and language can easily corral us into thinking that property rights are supreme. As we go through life, and as we raise our children, we should keep this in mind.

Saturday, 20 August 2011

Chinese Companies 5

Following on from my previous posts Chinese Companies, Chinese Companies 2, Chinese Companies 3 and Chinese Companies 4 I will now try for another 100+ Chinese IDNs. As usual there are some types of IDNs I do not list in my blog and these types are:
  • Any IDN that redirects to an ASCII Domain Name
  • Any IDN that is implemented as a Frame Redirect
  • Any IDN that requires the www prefix as I want IDNs that are completely Chinese
These restrictions I impose means that the IDNs I do list are fully integrated into the IDN's website.
  1. Běijīng Beglary Lighting Equipment Installation Engineering 北京倍佳伲照明设备安装工程有限公司 倍佳妮.中国
  2. Běijīng Donview Digital Technology 北京东方中原数码科技有限公司 东方中原.中国
  3. Běijīng Hànlín Shèngshì Media Investment 北京翰林胜士传媒投资有限公司 翰林胜士.中国
  4. Běijīng Huachen Auctions 北京华辰拍卖有限公司 华辰拍卖.中国
  5. Běijīng Zhōngxīng Think Tank International Culture Communication 北京中兴智库国际文化传媒有限公司 中兴智库.中国
  6. Chángzhōu Hu-Lift Hoist Machinery 江苏省常州市沪力起重机械有限公司 沪力起重.中国
  7. Chéngdū Natural Impression of Wood 成都自然印象木业有限公司 成都自然印象木业有限公司.中国
  8. Dàzhèng Silo Engineering 安阳市大正钢板仓有限责任公司 钢板库.中国
  9. Dōngguǎn Fùměikāng Electrical Technology 东莞富美康电器科技有限公司 富美康.中国
  10. Dotop Medical Equipment Group 东唐医疗集团 东唐医疗.中国
  11. Eastdawn Corporation 北京东方道迩信息技术股份有限公司 东方道迩.中国
  12. Guǎngzhōu Sinovico International Corridor Agency 广州欧亚走廊国际货运代理有限公司 中亚陆桥.中国 + 欧亚走廊.中国
  13. HiChina Zhìchéng Technology 北京万网志成科技有限公司 创联在线.中国 + 创联公司.中国 + 北京创联.中国 + 接入服务.中国 + 交换中心.中国 + 网站寄存.中国 + 网上营销.中国 + 网络推广.中国 + 文件.中国 + 上网联盟.中国 + 虚拟主机提供商.中国 + 您好中国.中国 + 内容策划.中国 + 企业上网联盟.中国 + 你好中国.中国 + 拨号上网.中国 + 国际域名.中国 + 国际域名注册.中国 ++ 創聯在線.中國 + 創聯公司.中國 + 北京創聯.中國 + 接入服務.中國 + 交換中心.中國 + 網站寄存.中國 + 網上營銷.中國 + 網絡推廣.中國 + 文件.中國 + 上網聯盟.中國 + 虛擬主機提供商.中國 + 您好中國.中國 + 內容策劃.中國 + 企業上網聯盟.中國 + 你好中國.中國 + 撥號上網.中國 + 國際域名.中國
  14. Landbond Group 广东联邦家私集团有限公司 联邦家私.中国
  15. Memories Fargo Overall Household 成都市金牛区鑫大亚厨卫经营部 忆法格整体家居.中国
  16. Old Herbalist Doctor 广东老中医保健食品有限公司 老中医养生.中国
  17. WANVE 广东万维博通信息技术有限公司 万维博通.中国
  18. Zhōnglín International Group 中林国际集团 中林国际集团.中国